Consider the following about communication…

• One of the amazing and irrefutable laws of human nature is that we must communicate to survive.
  It is in our programming to do so.
• Due to the emotional nature of the human creature, all interpretations and perceptions about
  communication pass through emotional filters. These interpretations are often incorrect, leading
  to upset, disenchantment, cynicism and apathy.
• For the average adult in the a working environment, up to 75% of the time they are at work is spent
  in the process of communication with someone in some way, through verbal communication
  with co-workers and customers, written communication via e-mail, inter-office memos, updating information on systems, letters to customers and so on.
• One of the major complaints of employees, when speaking about job satisfaction is: “The
  management doesn’t ever listen to us. They don’t understand what it’s really like for us to do
  this job. If they did, they’d change things immediately so that we would want to do our best for
  the company.”
  The number 1 complaint of customers, when speaking about service and sales functions of
  organisations is: “They never listen. They don’t understand my needs or my concerns much less
  what it would take to keep me coming back.”

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